The LLM positioning lag: What it is and how to avoid it
See why LLMs get your brand positioning wrong and how to fix it.
Dana holds a Bachelor of Business Administration with a major in Marketing and specializes in content writing, copywriting, and SEO strategy. She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to develop content strategies and craft persuasive copy that delights and converts.
Expertise
- content writing
- copywriting
- content strategy
- seo
- market research
Education
- BBA in Marketing
Author
Audience research: What it is & how to conduct it
Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
Contributor
Ultimate SEO checklist: 43 tips to optimize your website
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
AEO vs SEO: core differences & how to win visibility in both
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
What is llms.txt & should you use it?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.